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500+ successful companies, and counting

Since we opened our doors in 2012, we have empowered more than 500 companies with the funding and support they need to grow their businesses. We use Helio to power data-driven decisions for private companies, and CPG is just the beginning.

Some of CircleUp's Portfolio

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TOUCH
Nutpods
NutpodsVisit Website
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TOUCH
Kettle & Fire
Kettle & FireVisit Website
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TOUCH
4505 Meats
4505 MeatsVisit Website
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TOUCH
Perfect Keto
Perfect KetoVisit Website
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TOUCH
Winky Lux
Winky LuxVisit Website
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TOUCH
Fort Point Beer
Fort Point BeerVisit Website
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TOUCH
Modern Sprout
Modern SproutVisit Website
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TOUCH
LiquidIV
LiquidIVVisit Website
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TOUCH
Halo Top
Halo TopVisit Website
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TOUCH
Supergoop
SupergoopVisit Website
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TOUCH
Super Coffee
Super CoffeeVisit Website
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TOUCH
Hum
HumVisit Website
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TOUCH
Function of Beauty
Function of BeautyVisit Website
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TOUCH
The Coconut Cult
The Coconut CultVisit Website
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TOUCH
The Good Crisp
The Good CrispVisit Website
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TOUCH
Mented
MentedVisit Website
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TOUCH
The Flex Company
The Flex CompanyVisit Website
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TOUCH
Serenity Kids
Serenity KidsVisit Website
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TOUCH
Ohza Mimosas
Ohza MimosasVisit Website
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TOUCH
Barnana
BarnanaVisit Website

Dive deeper into our portfolio.

See all brands

Some of our Success Stories

Partnering with a brand designed by women of color for women of color

The Equity CGP Team used Helio data on the competitive landscape to help inform product strategy in Mented’s 700 door expansion over six months.

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The Craftory leverages Helio to identify purpose-led CPG brands for investment

Helio is like one of those magic pens that helps you see things that were previously invisible." ~Jamie Swango, Partner at The Craftory

Find out
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Entrepreneur Spotlight: Denise Woodward

Denise Woodard launched Partake when her daughter was diagnosed with severe allergies, and she’s on a mission to make fun, tasty snacks accessible to all.

Read more
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