CircleUp's SmartMessage Platform is a private label group communications and commerce foundation for membership software providers and Web sites, facilitating not just communication, but the ability to monetize message streams.

This platform is highly scalable and operates across major social, media, commerce and communications networks with a single address directory. It aggregates group messages in a single sharable result to make the message stream always actionable, efficient and up to date.

The Platform delivers key benefits to end users via hosted SmartMessage Center applications which:

• Increase Group Efficiency
• Save Time
• Improve Communication
• Increase Participation Rates
• Add "Social Messaging" to membership web sites

SmartMessage Platform is composed of two major elements:

• SmartMessage Center: A structured messaging application available branded CircleUp or as a private label which makes messaging better by creating a web service endpoint running small applications in every messaging inbox.
• SmartMessage Gateways: Powerful communications gateways that interoperate across many diverse communications networks and the messaging platforms of social networks.

SmartMessage Platform allows CircleUp's licensee partners to focus their development resources on their core business rather than communications infrastructure across multiple networks or devices. It will also offer the opportunity for incremental premium revenue streams beyond advertising that will be shared between CircleUp and its partners based upon volumes of usage.

The core SmartMessage Platform is a free hosted service for CircleUp partners and their users and is available now with API's for single sign on, contact database integration and site integration.